With digital publishing many indie authors are now attempting the authorpreneurship path. That is, rather than just writing for the fun of it, some of us write to sell.
Some of us want the products we produce to reach a wider audience and to continue to do what we love doing. In order to do that full-time, at some point, we need to earn a living from it.
Ergo, the business of writing. As sterile as the term ‘product’ sounds, a creative work does tend to be a product of the author’s imagination and craft. Unfortunately, most of us creative types over the years have been told we’re not creating to sell; we’re “expressing” ourselves, or worse, we’re creating for the sake of creating.
I’ve never heard a teacher told they are teaching, just for the simple pleasure of teaching. Nor that they shouldn’t worry about getting paid for it. That goes for any profession–except of course–the arts.
If you are in a creative profession, for some reason, there is a certain measure of audience and perusers who believe you should work for free. And they want you to believe it too.
Personally, I like the idea I can offer my work at no cost on occasion. It’s not just a way to thank readers, but it’s also a testing ground for some of my literary experiments. If I’ve never written in a particular style before, or if I just want feedback, this is helpful to me, and I hope, entertaining to others.
But as a professional writer and indie author I also expect to produce work that sells. If I did not attempt (at some point) to sell my work, I would not be a professional writer for long.
The business of writing, like any other business, is about selling. Authors have to learn to expose their work to a larger audience, then convince that audience to purchase the work.
This is no easy task. Over the past year, I have learned a little about marketing, but still, despite the innumerable articles I’ve read, the social networking I’ve tried, my work is not selling as I had hoped.
But I’ve also noticed most authors who are “making it” are not selling on Smashwords. Nor are they selling on Feedbooks. They are selling on Amazon. More specifically, through the Kindle Select program.
I don’t like the exclusivity of the Select program, because it limits what audience authors can expose their work to. But I also know many writers are going that route because the other platforms don’t offer the exposure Amazon does.
So, as an experiment, just to see if my sales numbers change, I’ve removed two of my works from Smashwords, added two (previously unpublished) to the Kindle Select program, for a total of four.
I’ll report the sales figures at the end of the three month enrollment period.
We’ll see if platform makes a difference.